Saturday, June 28, 2008

CONVERSE CELEBRATES A CENTURY OF ICONIC BRAND



This year, Converse reaches a remarkable feat as it commemorates its centennial year. Through the years, Converse has been reputed as one of the world’s coveted, iconic brands. From basketball courts to the different rendezvous; from the birth of the All Star® shoe in 1917 to the birth of the NBA and Rock n’ Roll to today’s pop culture; Converse has been on the feet and being worn by the True Originals.

Converse, which started as footwear company – and now carries apparel and accessories- has been and will continue to inspire originality to the next 100 years. The footwear collaboration has evolved from Chuck Taylor® All Star® (1921) to Jack Purcell (1935); to the resurgence of performance basketball through the signing of Dwayne Wade in 2003.

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